To incentivize people to buy NFTs, its creators sell more than just the art. Bored Ape Yacht Club is the NFT collection that popularized the medium across the world, counting Stephen Curry, Mark Cuban, Justin Bieber, Future, Gunna, and a myriad of other celebrities as holders of a Bored Ape NFT. Those who hold those NFTs are invited to exclusive meetups with other Bored Ape holders, including a weeklong Ape Fest in New York City consisting of attending an actual yacht party featuring appearances by Lil Baby, the Strokes, Questlove, Beck, Chris Rock, and Aziz Ansari. The membership exclusivity of Bored Ape Yachty Club has been used to propel itself to international acclaim and now is a primary part of how hip hop has seen unprecedented success in the NFT space.
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